Launch: the Plenty campaign

Plenty banner

Under the supervision of marketing director Lily Taylor, the online campaign for David Hare’s Plenty – being brought to the O’Reilly Theatre in Oxford this month by director Luke Howarth – launched today with fanfare, photos of the cast and posters designed by Laura Whitehouse. The campaign is set to cover both the visual aspects of Hare’s iconic work with a virtual exhibition of cinematic shots of the characters unfolding in the weeks before opening night, and will also detail the psychological and deeply political content of the text itself, through a series of interviews and video previews.

Lily was previously chief editor of the broadcasting team at Cherwell, and understands well the demands of online video marketing in relation to Facebook and Twitter – targeting the student body who it is hoped will make up the bulk of the audience at the week-long run – while Laura runs an independent graphic design consultancy, and was previously the force behind artwork for Endgame and Othello.

Videos, previews and artwork will appear here as they are released, and tickets for Plenty (running 11-14 February at the O’Reilly) are now available here.